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Since its kick-off in March, the mobile-based channel has been highly successful, proving to be a strong promotional launchpad. Given the size of our reach and our massively engaged audience, it seemed only natural to extend beyond our own storytelling and partner with the best content creators to bring our fans even more fun entertainment,” said Mikael Hed, CEO of Rovio.
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“We are extremely excited about the positive reception from our fans with the original ‘Angry Birds Toons’ series. “’Angry Birds’ is one of the most recognizable franchises in the world, and we’re thrilled to be the first to partner with Rovio to expand their product offering at retail through our category,” said Lexine Wong, senior executive VP, worldwide marketing, Sony Pictures Home Entertainment. Rovio’s new lineup of shows for ToonsTV will target international audiences and include Stan Lee’s “Chakra the Invincible” from POW! Entertainment and Graphic India a variety of shorts, specials and skeins from Hasbro Studios’ classic brands “Amazing Animals” from National Geographic Kids, “Fraggle Rock” from The Jim Henson Company and a few series from French shingle Xilam Animation, including “Oggy & the Cockroaches,” “Zig & Sharko” and “Space Goofs.” SEE ALSO: How Rovio Just Played Hollywood With ‘Angry Birds’
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